One of the biggest mistakes you can make when trying to build up your client base is to treat each client as though they are the same. Regardless of whether two companies are selling similar products, all businesses should be treated as individuals with different requirements; don’t automatically assume that you know what they need without listening to them first. DMG Freight Services recognise the importance of this and work with each client to fulfill their individual logistics requirements.
Similarly, you should be wary of giving special treatment to large clients whilst dismissing the needs of smaller businesses. No one likes to be made to feel unimportant. No matter how small your client’s business may seem now, they will remember the quality of service you provided when they become a globally recognised brand.
Work together with your warehousing clients
One simple yet effective way of anticipating your client’s needs is to make it easy for clients to contact you when they have any problems or questions. Being unable to contact the warehouse that is supposed to act like a business partner can be incredibly frustrating and have a negative impact on any future business relationships you hope to have with a client.
If you already have a dedicated team in place to handle queries from clients, another thing to think about is whether your staff have been sufficiently trained to deal with every aspect of the business.
Offering value for money is important in any industry as we all like to feel like we are getting the best deal. Your client is no different. They want to know that when they choose your warehousing and distribution company over all the others, they are going to get the best service for their needs.
Proactively asking for feedback is a great way of gauging how your clients feel about the services you provide – and more importantly, the ones that you don’t – and can help fix any minor issues before you start losing clients to other distribution companies. You could encourage client feedback either through direct communication or via an online questionnaire.
It’s also worth considering a rewards and loyalty scheme for clients, where you could offer discounted storage or shipping rates for repeat custom or a business relationship that has lasted for years.
If you are looking for a logistics company to handle and store your commercial goods, then call DMG Freight Services today on 01279 452 468.